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Three Tips for Your Next Statement of Work
Three Tips for Your Next Statement of WorkMelissa LorenzOne of the more frustrating things about the agency-client dynamic is clarity. Or, rather, the lack of clarity. This is not a one-way street; it...
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#inboxVOID: The (Blog Management) Struggle Is Real
#inboxVOID: The (Blog Management) Struggle Is RealRyan PeverlyI don’t know how it happened, or why, but I inherited the management of the company blog. It’s not going well.After routinely posting once...
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Two Kids to College, One Piece of Advice: #WriteWell
Two Kids to College, One Piece of Advice: #WriteWellChris EifertThe inevitable has arrived. My twins are heading off to college. My son will be studying biomedical engineering. My daughter is pondering...
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Three Things a New Website Might Help You Discover About Your Business
Three Things a New Website Might Help You Discover About Your BusinessChris EifertWe’ve had a whirlwind summer. Longer days actually meant longer hours for some of us. A good thing, as a business...
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A Real-time Assessment of “Real Time” in B2B, for Real This Time
A Real-time Assessment of “Real Time” in B2B, for Real This TimeJohn AcquavitaIn this synergistic world of marketing, advertising and public relations, where omnichannel fulfillment abounds in...
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Five Ways to Make Your Digital Project Fail
Five Ways to Make Your Digital Project FailPatrick McMullenTo succeed in the technology realm, it’s important to keep an eye out for some common pitfalls that happen on a high percentage of digital...
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“How to (Not) Create News” — The Pentagon Feat. Kim Kardashian
“How to (Not) Create News” — The Pentagon Feat. Kim KardashianRyan PeverlyPR firms are in the business of creating news. When your client is a government entity and they throw $500 million at you, you...
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The Retirement Life Creative Brief
The Retirement Life Creative BriefAudia FelzienRetirement is like a creative brief.In a couple weeks I’ll be what I’ve been working for most of my life: retired! To prepare, I’ve read any and all...
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Four Tips for a Better Workday
Four Tips for a Better WorkdayStacey AlspaughI have read many books through the years. Some stick with me but others I forget I ever read. Years ago I read a book entitled “The Four Agreements”,...
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An Ode to Audia
An Ode to AudiaJohn AcquavitaWhen an elite professional athlete’s final season comes to a close, he is bequeathed with gifts from peers and top competitors from his career. Think Derek Jeter in...
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Do You Know the Value of the PESO?
Do You Know the Value of the PESO?Jocelyn HodsonIt goes without saying that integration these days is critical to the success of marketing; not a single marketing tactic can be responsible for sales,...
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The Magic of MarTech, Part 1: Marketing Automation & the Self-driving Car
The Magic of MarTech, Part 1: Marketing Automation & the Self-driving CarDaniel LakovicReally, it’s magic. It knows exactly what to do, when to do it and never veers of the cliff … so we...
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The Why of Your Brand
The Why of Your BrandRobin MillerIf you’re like many marketing professionals, you might feel you’re in an endless struggle with how to define your brand—how to create a positioning that’s memorable and...
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The Emotions, Stupid!
The Emotions, Stupid!Melissa LorenzAt the risk of alienating all of you, I’m going to briefly talk about the election. BUT, I won’t take sides. I do have a point. And it does relate to marketing. I...
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Three Things a New Website Might Help You Discover About Your Business
Three Things a New Website Might Help You Discover About Your BusinessChris EifertWe’ve had a whirlwind summer. Longer days actually meant longer hours for some of us. A good thing, as a business...
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The Emotions, Stupid!
The Emotions, Stupid!Melissa LorenzAt the risk of alienating all of you, I’m going to briefly talk about the election. BUT, I won’t take sides. I do have a point. And it does relate to marketing. I...
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Six Tips to Make Your Digital Project Succeed
Six Tips to Make Your Digital Project SucceedPatrick McMullenI recently provided five cynically humorous ways to make your digital project fail, and now I’d like to flip the coin and discuss some...
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2016 TriComB2B Blog Wrap-up
2016 TriComB2B Blog Wrap-upJohn AcquavitaAs one of the Midwest’s premier B2B marketing agencies, it’s been a busy year here at TriComB2B — and our blog is no exception. If you happened to miss any of...
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TriComB2B Clients – Resolve to Visit Us in 2017. (Dayton’s Pretty Cool).
TriComB2B Clients – Resolve to Visit Us in 2017. (Dayton’s Pretty Cool).Chris EifertSkype’s great. GoToMeeting works just fine. And we don’t mind flying around for meetings. But if your budget allows...
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In B2B, There’s a Stat for That
In B2B, There’s a Stat for ThatJohn AcquavitaBefore he retired, TriComB2B co-founder Jack Lilienthal imparted several words of wisdom to me to help me throughout my career. Most of them involved...
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